It's hard. We get it.

You know thought leadership works, but how do you prove it? How do you benchmark your program's results to track if and how your strategy and content are driving quantifiable business results?

That's why we launched the Thought Leadership Index™, an annual benchmark measurement, assessment and analysis of thought leadership programs. The index tracks five crucial data sets that analyze a customized range of 50–100 metrics, weighted according to your goals. The five data sets are:

  • Trust Analytics
  • Authority Analytics
  • Visibility Analytics
  • Expertise and Foresight Analytics
  • Content Leadership Analytics

Imagination developed this proprietary index, in consultation with Northwestern University’s IMC Spiegel Research Center Digital and Database Research Center, to validate our methodology and process for measuring thought leadership.

Interested in benchmarking your thought leadership program with our proprietary index?

Just fill out and submit the form below, and we'll get back to you with more information (usually within 48 hours).