our work

For an industry that deals in dollars, nailing down value is harder than you think. You face consumer mistrust. You deal with confusion over complex products and services. You have plenty of regulatory and compliance boxes to check off.

Advertising tells people about your value. Content marketing shows them. Helpful how-to’s cut through the complexity. Social connections and strategic storytelling build loyalty and inspire them to take the next step. Imagination works with financial services brands to stay fresh and innovative—helping you build profitable relationships with your customers and prospects. There’s a reason financial services is our largest core vertical.

The best b2b content marketers don’t hard-sell products or services. They strategically inspire current customers and prospects with new ways to think about their industries. They build trust and results with a healthy sprinkling of high-quality content, strategically distributed.

b2b has many niches but one common thread: to attract and retain customers, show they’re not alone in their pain points. Then offer solutions. Imagination partners with b2b organizations to identify their customers’ motivations, challenges and communication preferences. These inform everything we create.

In retail, respect must be earned. To do that, become a useful part of your customers’ daily lives. Give them helpful how-to’s, inform and inspire, and answer questions common to their lives. Show them innovations and innovators. Help them debate what peers think.

The hard sell is hard to get behind these days. Instead, Imagination partners with retailers to identify who their customers are, what they need and how content can lead them down the path from interest to engagement to brand loyalty.

Associations are the sweet spot for content marketing. They’re also our first and longest-lasting vertical area of expertise. Associations offer built-in audiences looking to trust your authority on a specific subject matter, if you’ve got the goods. But if you’re using the same strategy you had five years ago—or no strategy at all—your members and prospects will turn elsewhere.

The bar has been raised. Member expectations are high. They want to choose how, when and where they consume content. And how they act on it. Imagination partners with associations and nonprofits to learn where members and prospects are, what they need, and how to reach them. You’re the experts. Make sure your members know it.