baked-in strategy for content consumption

Dawn Foods helps clients whip up a recipe for success. A third-generation bakery supplier, Dawn Foods serves artisanal bakeries, foodservice leaders, baked goods manufacturers and in-store bakeries.

To stand out in the North American marketplace, Dawn Foods asked Imagination to craft a thought leadership content program, designed to help customers and prospects run their business more profitably while also inspiring new ideas. Imagination interviewed key stakeholders, analyzed Dawn Foods’ diverse customer base and reviewed the competitive landscape to determine the best content types and channels.

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set targets to tasty

The resulting content program includes Batter Up, a quarterly print magazine targeting artisanal bakers; monthly website content for in-store bakery managers and foodservice executives; daily posts on Facebook and LinkedIn; and a monthly guide to help Dawn’s sales team leverage the content program when working with customers and prospects.

delicious results

Batter Up goes to 11,400 bakeries nationwide. The social media program reaches 61,000 followers on Facebook and LinkedIn, driving deeper engagement with content on the website. As North American customers and prospects became engaged in the content program, it has quickly and successfully expanded into a global audience.

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Batter Up magazine offers up both deep immersion and snack-sized information.

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Videos emphasize trends that are critical for an audience of bakers and other foodservice leaders.

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Specially designed social content drives more than half of site traffic.


percentage of site traffic driven by strategic social posts